Walkthrough
The Work Ethos product, end to end.
A linear path through the prototype for a 20-minute walkthrough with CJ, Kasey, and Marty. Each step links to the live screen — open it, talk through what's there, come back for the next.
Acquisition
01
Marketing landing
What a leader hits first. Lean — the product is the demo, not the landing copy.
02
Sign up & workspace setup
Leader creates their workspace. Org name, payment method on file (charged per completion, not upfront).
Individual
03
Take the Work Intelligence Index
30 questions across six sections — Communication Style through Relational Presence. All real WII content.
04
Completion confirmation
Result is captured. Leader sees a preliminary profile immediately; final result is released after Work Ethos validation.
05
Individual WII profile
The leader's persistent product page. Capacity profile across 9 capacities, what energizes them, what to watch for.
Team
06
Create the team workspace
Leader stands up a team. Lightweight — name, manager, size.
07
Invite the team
Bulk invite by email. Each invitee gets a branded WII landing.
08
What an invitee sees
The team member's first contact with the product. Calm, branded, low-friction.
09
Team in flight (status tracker)
Invited · started · completed · validated. Map unlocks at 4 validated completions.
10
Team map — Overview (executive briefing)
What the team is built for, strengths, gaps, the most critical friction to address first.
11
Capacity heat map
The premium digitized version of the Work Ethos deliverable. Strong / partial / developing across 9 capacities.
12
Friction insights
Four insights, severity-tagged, each with an action plan and a consulting-handoff path.
13
Communication guide
Per-person reads: how to talk to them, what energizes them, what to watch for.
14
Bottleneck patterns
Where this composition will most likely produce friction — person-anchored where the data supports it.
15
Action plan
The SaaS surface. Friction insights become trackable work with owners and due dates.
Advisory
Internal
17
Admin: result review queue
Work Ethos analyst validates every result. Confidence score, expected-blend comparison, edit-narrative-before-release.
18
Admin: operational metrics
MVP proof signals — validation throughput, team maps generated, time-to-publish.